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Home : Solutions
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Strategic Marketing Planning for Small Businesses in Atlanta
 From dental practices to private schools, people can't take advantage of what you offer until they know you exist. What's more, prospects must recognize why you're the best choice compared to all the other options available to them in Atlanta.
Direct marketing, web design, logo design and other elements are woven into a customized, strategic marketing plan for your organization. This is the core of what we offer. Why? Because the effectiveness of any campaign lies in the development and planning phase.
Blindly using miscellaneous messages and choosing random channels brings chaotic outcomes. Proven, measurable results only come from well-thought-out campaigns that deliver a cohesive message strategically across the exact channels that will reach your specific target audience. You turn more prospects into higher profits in less time than if you attempted a piecemeal approach to marketing on your own.
It all starts with a complete, comprehensive marketing plan. This guarantees you have a consistent message that translates across all channels and resonates with your chosen target customers.
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Integrated Marketing Solutions That Reach Outside The Box
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Marketing Plan Development
A well thought out marketing plan is by far the most important tool you’ll ever have in small business marketing. Why? Because having a solid plan helps you maximize every dollar you spend by doing things right the first time.
A strategic marketing plan helps you address problems before any exist. As a result you’ll avoid the pitfalls and frustration of ineffective advertising and countless wasted ad dollars.
Our small business marketing plans include:
- promotion strategies
- environmental studies of factors that impact your industry
- market penetration strategies
- competition studies
- a review of the strength and viability of your product/service in the marketplace
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Branding
Creating a strong brand is an invaluable component of your small business’ marketing strategy and ultimate success. Branding helps you demonstrate to consumers what value your business is capable of offering to the marketplace.
In an age of endless customer choice, and growing clutter in the marketplace, a great brand is nolonger a luxury for a chosen few. It’s a necessity for all businesses to compete. Many businesses have great products, but to acheive long-term success you have to create a great brand.
Through planning, maintaining, and developing a core branding strategy Reach Your Target Market will help you create or reenergize your brand -- so that you can earn loyal customers and maximize profits over the long haul.
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Offer Development
It’s a highly proven fact that the right offer delivered to the right consumer can sell almost anything. Of all the principles of marketing and advertising, absolutely none carry the weight of developing a persuasive offer.
Discounted shipping, free gifts, no money down, no payments for a year, easy credit plans, and others have been tested over and over in the pursuit of the perfect offer. A strong offer is one of the most powerful and proven ways to sharpen your advertising response.
We’ll help you develop an offer that will:
- encourage customers to take prompt action
- produce more sales
- and maximize investment and ROI
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Pay Per Click Advertising (PPC)
Pay per click campaigns can produce immediate ad results and for small businesses with tight budgets PPC offers a fast, affordable way to enter the profitable landscape of online advertising.
By leveraging a reasonable budget and a few highly targeted keyphrases relevant to your business, we’ll produce a web advertising campaign that delivers fast and exceptionally profitable results to your business’ bottomline.
Nothing gets wasted. You don’t pay until your ad generates a response from a potential customer. Remember these are highly targeted customers actively searching for the products and services you offer making your prospect-to- customer conversion seem almost effortless.
We’ll help you determine visitor worth, do keyword research, write persuasive ad descriptions, plus manage your entire campaign with little to no effort on your part freeing you up to focus on those things you do best.
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Search Engine Marketing (SEM)
As many small business owners discover, just having a web presence alone isn’t enough to generate them new business and higher profits.
Too often small business owners make the mistake of focusing soley on web design instead of web marketing leaving them no closer to reaching their advertising goals than they were before they had a web presence.
To achieve measurable success in online advertising a website has to generate traffic from qualified visitors. The way most people find websites is through search engines such as Google, Yahoo or MSN. In fact according to Nielsen/NetRatings over 80% of all web traffic generates from these main three.
We’ll help you to construct a great content-rich website through strategic planning that includes SEO copywriting for helping you persuade customers and attract search engines, coding techniques for high search engine ranking, plus pay per click integration.
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Email Marketing
Opt-in email campaigns can be a highly profitable and cost-efficient direct marketing channel, especially when delivered to a targeted prospect list.
Prospects can easily be segmented using an array of criteria so that your offer reaches only those customers most likely to take action and respond.
The result?
Instant return on investment and less expense per lead.
Reach Your Target Market has a variety of direct email marketing solutions designed to meet your business’ advertising needs.
Our email marketing solutions include:
- Free expert assistance
- access to third-party lists
- target group email lists
- industry-specific lists
- email ad development
- list management
- campaign integration with other marketing channel and more
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Telemarketing
As streamlined and automated as businesses have become there’s still no comparison to one-on-one human interaction at the right time during the buying process.
In fact, it’s been studied that human interaction during the buying process has been proven to establish trust and intimacy with customers and in turn increase sales. Many experts would even argue that it’s the difference between achieving records sales or having no sales at all.
Mac McIntosh, a business-to-business sales lead expert released the results of a national survey that showed that out of nearly 900 professional direct marketers, 27% chose telemarketing as the single most important direct marketing activity for B2B sales lead generation, followed closely by email marketing at 26.6% and direct mail marketing 22%. What that means is telemarketing is a direct marketing channel your business can’t afford to ignore.
Telemarketing allows you to:
- ask questions to evaluate your prospect's needs and concerns.
- explain advantages of your service more effectively.
- gauge your prospect's interest instantly.
- generate leads and appointments and more.
We have a staff of experienced telemarketers that will develope your business sales script, manage cross-channel integration with other marketing channels, execute 24/7 outbound and inbound call center operation and support all with the goal of producing maximum revenue for your business.
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Direct Mail Marketing
Direct mail is the delivery of personal advertising material to recipients of postal mail. When done correctly, it’s a fantastic, highly targeted, non-evasive marketing tool for small businesses.
Direct mail can generate new leads, convert existing leads into customers and increase sales from current customers.
One of the key benefits of direct mail advertising is that it can produce results with minimal expense. Usually for just pennies per lead compared to other marketing channels.
According to a 2007 Direct Marketing Association (DMA) research report, 90% of direct marketers use direct mail as a promotion channel and around 46% say they use it as their primary marketing channel for promotion.
What's the main advantage?
Unlike other forms of advertising, you maintain full control over who receives your advertisement, when it gets delivered and how many people you reach.
Direct mail also enhances other marketing channels. Used collectively with TV, Internet or print advertising, direct mail offers a targeted approach to cross-channel prospecting.
Our direct mail services include:
- concept strategy
- offer development
- ad design
- list management
- list purchasing
- sales copywriting
- integrated cross-channel support
- variable data printing and personalization
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Print Advertising
Print advertising is the forefather of all business advertising. Before there was any such thing as a radio, a television or an Internet, marketers used print advertisements to seduce potential customers.
Magazine ads, newspaper ads, flyers, posters, postcards ... if you’ve seen it on paper, it's print! Print advertising is an integral part of our everyday lives because it’s a tried and proven form of effective advertising that works.
Legendary marketers in the business have made entire careers using the medium and have established standards for successful advertising campaigns that are still relevant today.
Print advertising enhances your brand through the strategic marriage of words, layout, eye-catching graphics and typography.
If done correctly print advertising allows you to:
- enhance your business’ credibility and perception,
- increase perceived company value
- reduce the need for salespeople
- introduce new products and test new markets affordably
Reach Your Target Market’s mission is simple: Produce great campaigns that produce great results for our clients. Our print advertising solutions include:
- ad concept development
- sales copy development
- printing and fullfillment
- media purchasing
- campaign management
- multi-channel integration
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Direct Response Web Video
Direct Response Television (or DRTV) is an industry that has been established for well over three decades delivering long and short form TV quality commercials that drive sales through retail, catalog and now the Internet.
Historically, television has consistently delivered highly targeted consumers to business owners however the extreme costs associated with production and airtime prohibit many small businesses from using it.
Today, thanks to broadband distribution and advances in streaming media, savvy direct marketers are discovering just how viable of an option direct response video marketing can be for reaching new customers online.
Just how effective is online video? Take a look at some amazing statistics. According to a study by Google.com of 2,400 Internet users:
- 80% of the web users surveyed said they had watched a video advertisement online
- 48% watched the entire video
- 31% browsed the advertisers website after watching the video
- 22% searched for more information about the product
- 12.9% made an actual purchase equalling an impressive 13% ad response rate
We’ll help your organization develop a direct response video campaign that gets exceptional consumer interest and response.
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Creative Design
Great creative design aims to captivate, inspire and persuade your target audience to respond to your advertising message.
Much like it’s faithful companion print advertising, creative design is a carefully crafted marriage between visual elements and words that stir emotion to become a remarkably powerful sales tool.
Great creative design makes a statement with boldness and audacity. Its primary goal in advertising is to bridge effective communication between the reader and your business.
With Reach Your Target Market as your proven experience experts, we promise you’ll achieve that goal.
Reach Your Target Market fuses illustration, layout, photography, typography and sales copy into a unique package that is both memorable and profitable for your brand.
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Multi-cultural Marketing
As more and more savvy small business owners are discovering, producing an advertising campaign that appeals to a diverse audience presents a significant opportunity for building business growth and brand recognition.
Smart business owners embrace multi-cultural marketing because they realize that ignoring the buying power of ethnically and culturally diverse consumers is an enormous mistake.
Appealing to these highly lucrative and diverse consumers opens the door for potential outreach into untapped markets that both increase market share and profitability.
Diversified groups can include:
- African Americans
- Hispanic Americans
- Asian Americans
- Lesbian, Gay, Bisexual and Transgender communities
- people of different religious faiths
- people with disabilities and many others
Armed with a well-defined marketing plan, we’ll help you deliver a campaign that resonates and endures at the most passionate level of ethnic and multi-cultural communities.
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As an Atlanta-area marketing firm, we'll gladly work with local companies or those found throughout the U.S. to develop effective, affordable campaigns. Contact us today for more information and to schedule an appointment.
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